About us

Welcome! We are The Positive Label, a mother and daughter duo, intent on inspiring and empowering everyone to live with positivity and purpose. All items are made to order in limited numbers in the UK and support The Donkey Sanctuary, a global animal welfare charity whose vision is a world where every donkey has a good quality of life.

The Positive Label is a tiny family-run lifestyle clothing brand, dedicated to encouraging everyone to embrace life with a positive outlook, inspiring mindfulness and nurturing a grateful attitude. Mum - Karen, and daughter - Tabby, personally hand-finish all items in their small workshop, applying the final touches to our super soft luxury tee shirts and sweatshirts, before sending them out to you with love, gratitude and a big dose of positivity!

The clothes we wear embody who we are, and reflect our values and aspirations.

At The Positive Label, our goal is to create designs that not only enhance your everyday life with comfort and style, but also embody the compassion, optimism and light within you. Each garment is a testament to your commitment to living well, seizing new opportunities, and fostering an outlook of joy and happiness.

We are truly grateful for your support and thrilled to have you as part of our positive community. We are already planning our next collection, and we can’t wait to see how The Positive Label enriches your life and empowers you to inspire others.

Don’t forget to share your pictures wearing The Positive Label for a chance to be featured on our website and Instagram - we love to see how you wear the collection!

 

With love,

Karen & Tabby

The Positive Label Family x

 

The majority of our model photography images are credited to SVV Media