Supporting The Donkey Sanctuary

At the core of The Positive Label is a concept that, both individually and collectively, we can make a difference. With every purchase you make, you’re directly supporting a charity that is very close to our hearts - The Donkey Sanctuary.

The Donkey Sanctuary is the leading charity championing donkey welfare across the globe. It is relentless in its pursuit of a better world for donkeys and its important work includes:

Rescues, rehoming and sanctuary in the UK, Ireland and Europe

Its sanctuaries and Guardian homes look after approximately 6,500 rescued, abandoned and homeless donkeys who have special care needs. Its team of dedicated veterinary experts, grooms, scientists and behaviour experts, set and share the global benchmark for outstanding donkey care.

Across the world

Ten of millions of donkeys are in crisis, due to the global skin trade, conflict and climate change, leading to trauma, exhaustion, and widespread deaths. Poor welfare practices, lack of veterinary care, and increasing poverty prevent proper care for both donkeys and their owners, especially in the least developed nations where donkeys are most prevalent. The Donkey Sanctuary’s global work includes:

  • Advocacy: The charity’s recognised authority in the field gives it a platform to speak at some of the world’s most influential legislative and environmental forums to protect donkeys (and all animals), particularly in developing countries.

  • World leading research: Sharing this as widely as possible with donkey owners and animal healthcare practitioners around the world, so they understand donkey care best practices.

  • Collaboration: Partnering with organisations to educate and empower donkey-dependent communities to make sustainable improvements to their lives in South Asia, East, West and Southern Africa, Latin America and the Caribbean.

The Positive Label is committed to donating 10% of all profits to The Donkey Sanctuary

Donkeys need our support

The Donkey Sanctuary relies entirely on kind donations and legacy gifts so that it can provide the best lives for the donkeys in its care and continue to be ambitious in its goals to improve the lives of millions of donkeys around the world.

We are passionate about doing all that we can to raise awareness for the sanctuary. If you would like to learn more about them, please visit their website www.thedonkeysanctuary.org.uk.

Visit The Donkey Sanctuary

The Donkey Sanctuary’s HQ and visitor centre is in an Area of Outstanding Natural Beauty, overlooking the sea in Sidmouth, Devon. It is open to the public seven days a week all year round. This free-to-visit, award-winning, magical place has something special to offer everyone, of all ages.

We encourage our wonderful community to go and visit and experience the love, care and picturesque coastal surroundings the sanctuary offers.

Donate to support donkeys in need

If you would like to donate to support donkeys, you can do so via our QR code, which takes you directly to The Donkey Sanctuary’s website. Each donation makes a difference to donkeys across the world every day.